If an organization is to stay relevant in this wireless, hyperlinked, hashtagged world, social media is key. Thankfully, LA Opera nipped the relevancy problem in the bud last summer when it “Liked” Karen Bacellar and Amisha Patankar.
“I manage LA Opera’s content,” Karen says. “That includes the blog. I would say I write and edit the vast majority of the articles for the blog, and that nine times out of ten, they are determined by upcoming operas. After articles are published, I work with Amisha to promote the content through social media.”
“We use multiple social media channels,” Amisha says. As she ticks them off, my head spins: “Facebook, Twitter, Instagram, Pinterest, YouTube and, new to the table, SnapChat.”
Before I can recover, Karen adds, “Social media lets us reach a wide range of people who may not necessarily be LA Opera followers, or even opera fans…The ultimate goal is to grow our audience.”
Click here to read Tom Lady’s full article about Karen and Amisha on OperaLeague.org.
Tom Lady sits on the Executive Committee of the Opera League of Los Angeles and is the editor of BRAVO, the League’s newsletter. By day he works at Yahoo while at night he toils over his own writing projects.